Privacy Policy — Match My Pretty

Last updated: May 2026

Match My Pretty helps you discover makeup products that match your skin tone. This Privacy Policy explains what information the app accesses, how it is used, and what is never collected or shared.

Camera access

• The app requests access to your camera solely to capture a selfie for skin‑tone detection.

• Image analysis happens entirely on your device. Images are never uploaded to any server.

• No photos are stored or shared by Match My Pretty.

Data stored on your device

• The app stores the following data locally on your device only:

  • Your detected skin tone

  • Saved products

  • Local shop‑tap history (records of taps that open brand sites)

• This data never leaves your phone and is not linked to your identity.

• You can clear this data at any time by uninstalling the app.

No accounts or sign‑in

• Match My Pretty requires no account, email address, or sign‑in.

• We do not collect names, email addresses, phone numbers, or any other personal identifiers.

Affiliate links & third‑party websites

• When you tap “Shop Now,” the app opens the brand’s website in your browser.

• Links may include standard UTM tags that contain no personal information about you.

• Third‑party websites have their own privacy practices; reviewing their policies is your responsibility.

No analytics or advertising SDKs

• The app contains no third‑party analytics, advertising, or crash‑reporting SDKs.

• No usage or behavioral data is transmitted to us or to any analytics provider.

Children’s privacy

• Match My Pretty is not directed at children under 13.

• We do not knowingly collect any information from children under 13.

Changes to this policy

• If we make material changes to this Privacy Policy we will update the “Last updated” date above and release an updated version of the app.

Contact

Questions about this policy? Email us at carolyn@matchmypretty.com.